10 WAYS TO CONVERT PROSPECTS TO CUSTOMERS WITH YOUR VIDEO
- Add your video to your website.
- A video engages your prospects and builds an initial level of trust so they'll contact you.
- Make your video search friendly.
- Video is showing up on the front page of Google for many searches. We'll optimize your video for the search engines.
- Fill out your Google Places Page with your video.
- Your Google Places Page is a page about your business maintained by Google that appears at the top of Google search results. Claiming your Google Places Page and adding your video can help you get more customers from people who find you through Google search.
- Promote your video in email marketing.
- Email is a powerful way to connect with your customers, and a screenshot of your video in your email newsletter is a sure way to get more clicks from your readers. Add an image of your video player and link it back to your site. You'll find that more people click on video play images than most anything else. It's an easy way to make your email marketing more effective.
- Add your video to your email signature.
- People look to your email signature for important contact information, links to your website and more. Why not add a link to your business video and give potential customers and partners and engaging overview of your business.
- Add your video to your LinkedIn Profile and Facebook Page.
- Adding your video bring your LinkedIn profile and Facebook page to life and gives people more information about your business, products and services.
- Show your video in your store or product displays.
- Many retail stores now use video in point-of-purchase displays to demonstrate features and benefits.
- Use your video at trade show and events.
- Trade shows and events are a great way to get in front of prospective customers and partners, but sometimes it's hard to meet everyone at the show. Show off your business to people stopping by with your video playing on your laptop or TV in your booth.
- Share your video to prospects with your smartphone.
- Whether you're on the golf course or at their shop, your video can demonstrate your products and services like nothing else.
- Share your video with your friends
- Facebook, Twitter and email are great tools for sharing the latest news and information about your business.